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Flipkart Group on Thursday announced it has invested Rs 260 crore to purchase a significant minority stake in Arvind Youth Brands, a subsidiary of Arvind Fashions (AFL).
Arvind Youth Brands owns the popular Flying Machine denim brand that has been retailing on Flipkart and Myntra for more than six years.
With this investment, the Flipkart Group and Arvind Fashions will work collaboratively to identify opportunities and synergies to innovate and develop products with strong value propositions at attractive price points, the e-commerce platform said in a statement.
“We look forward to partnering with the team at Arvind Youth Brands to continue to grow the market for its portfolio of products and enhance the strong brand equity that has been built over the last few decades,” said Kalyan Krishnamurthy, Chief Executive Officer, Flipkart Group.
Arvind Fashions Ltd has a portfolio of renowned brands, both international and indigenous, like US Polo Assn., Arrow, GAP, Tommy Hilfiger, Calvin Klein, Flying Machine, Aeropostale, The Children’s Place and Ed Hardy.
It is also India’s leading beauty retailer in partnership with Sephora and owns and runs the value fashion retail chain, Unlimited.
“Given the strong existing relationship with the Flipkart Group, and their presence in online fashion, it was an obvious choice for us to enter into this engagement through which Flipkart and Myntra will be our preferred online partner for the Flying Machine brand,” said J. Suresh, Managing Director and Chief Executive Officer of Arvind Fashions.
Greater transparency in fashion supply chains will create new incentives for companies to change the way they do business and even how they view themselves as an organisation. If so, adoption of blockchain is only the beginning as the fashion industry may be entering a new era with vastly different forms of production and consumption.
Over the years, Celio has innovated in several diverse aspects. While some of those innovations were directed at building a better business, others were meant to create a more socially-accountable organisation. For example, we ensure ethical sourcing; we have tied up with responsible vendors who are socially accountable with SA8000 and Oeko compliance. Recently, we have launched the Go Green Denims range, which are environment-friendly and uses less water and electricity.
According to Biyani, footwear today is no longer category defined for just women. It’s equally important for men – almost as important as buying trousers. With brands like Koovs, Lee Cooper, Clarks, Converse under one roof, Future Group claims to be the number two footwear retailer in India.
The report goes on to say that along with the increased use of digital marketing, brands are also beginning to allocate larger portions of their overall marketing budgets for digital. While 57 percent of brands surveyed spend less than Rs. 50,000 per month on digital marketing, as many as 21 percent spend between Rs. 50,000- 2 lakhs per month. Additionally, 33 percent of brands allocate more than 40 percent of their total marketing budget for digital marketing alone. This increase in digital spends is crucial for brands if they want to reach out to India’s next billion internet users in Tier II and III cities and towns.
“Our Omnichannel approach allows a seamless shopping experience across all our platforms. Our team of stylists and master tailors are available at the comfort of your home to help you curate an impeccably tailored look, while our website offers the opportunity to visualize your customizations through 3-D rendering,” says Aswathi Krishnan, Manager- Design & Marketing Communications, Tailorman.
Pallavi Burman decodes the difference between the often clubbed together categories of active wear, athleisure wear, sports / performance wear. “By definition, athleisure and active wear clothing are those which can be worn from studio to street. Sportswear or performance wear, however, is clothing which help athletes or sports persons enhance their performance specially items like shoes, technologies like compression, socks in some sports etc.”
Delhi-based Nysaa Retail Pvt. Ltd, which operates a chain of value retail stores under the brand name 1-India Family Mart across Eastern and Northern India, has stepped up its expansion plans. The fastest growing value retail chain in India plans to invest Rs 200 crore and open around 100 stores in the next fiscal.The fastest growing value retail chain in India plans to invest Rs 200 crore and open around 100 stores in the next fiscal
Billionaire Mukesh Ambani-led Reliance Industries has raised its stake in luxury apparel firms Future101 Design and Genesis Colors to strengthen its foothold in retail industry.Reliance said the acquisitions will help it to strengthen its foothold in the retail industry and support its long-term strategy to enhance its value in the industry
1-India Family Mart has been consistently proving its mettle as one of the fastest growing value retail chains by providing affordable fresh fashion and general merchandise to its large customer base in Tier II and III cities. With its inception in 2013 and a vision to address the need of 75 percent of the population that resides in the small towns and cities of India, 1-India Family Mart looks to expand and accumulate around 12 lakh sq. ft. of retail space by 2020.
Indian consumers have long been known to be price conscious. While brands are coming up with designs and products that align with the price sensitivity that Indian consumers are synonymous with, there is a balance of sorts as consumers too are slowly opening up to the idea of paying more for quality products.
The key innovations this season are Soft Touch and Powerflex range of denims along with our range of reversible shirts and light jackets. With a unique blend of fabric made in Italy, the Soft Touch Celio Denims are as comfortable as they are chic. The special twill weave confers a very soft feel. The yarn quality, T400, mixed with Lycra brings comfort and good recovery to the garment. The Celio Soft Touch range extends to t-shirts, sweaters and shirts creating an entire range of relaxed, comfort wear keeping the fashion quotient intact.
2018 saw the comeback of sports brands, both globally and in India, due to the shift in consumer preference towards sports inspired athleisure clothing. A key player in the Indian market, Italian sports and fashion brand Fila has planned to capitalize on this trend and strengthen its presence in the country with an aggressive expansion strategy. The brand is projecting sales to grow more than 50 percent by the end of this financial year.
A digital marketing platform gives brands the freedom to communicate and engage with their existing customers while also targeting new ones, build its credibility and most importantly increase sales. “The reach this medium can provide is unlike any other and it also presents the brand an opportunity to keep reinventing itself like showcasing the new collections creatively season-on-season,” says Neha Shah.
On whether there is a genuine demand for gym / active wear in the country, especially by women, Jennifer Kapasi says, “Women who regularly work out and those who lead an active lifestyle desire sport specific garments designed to help optimize performance. They pay a lot of attention to the fabric when buying a sports bra. In general, they will tend to look for hi-tech fabrics with ‘moisture-wicking’ and ‘stay-dry’ features. One of the most important qualities women look for is a high percentage of Elastane which not only makes the bra comfortable to wear but also retains its shape after multiple uses.”
Pepe Jeans retails through 238 EBOs, 1,350 MBOs and 582 LFS counters. The brand sees the online as an opportunity wherein they can target newer set of audiences as well as increase awareness about the wide range of products the brand has to off er. Pepe Jeans is present on Amazon, Jabong, Myntra, Ajio and Cilory.
Priyanka Ahuja says, “With economic liberalisation several global brands have set base in India with multiple outlets across cities and Indians are now privy to global fashion trends. This increased exposure has consequently led to an increase in demand for these products – whether through the global brands or domestic brands. This is supported by the fact that India is one of the most rapidly developing economies in the world.”